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The MED Programme recently started concrete capitalisation activities. This Newsletter is the first visible communication on that capitalisation process. It is dealing with capitalisation activities on various levels. From now on you will recognise such dedicated communication activities easily - just remember the new icon!

  • Capitalisation activities on programme level

  • Examples on ongoing capitalisation activities on project level

  • Capitalisation with the ENPI MED CBC Programme

Enjoy reading!

MED Capitalisation - what is it all about?

The need to carry out a capitalisation process was expressed during a first 'Brainstorming' event held in Naples in November 2009. Project partners underlined the need of creating a capitalisation platform aiming to: exchange different governance approaches to go beyond the territorial fragmentation; exchange different approaches to involve the policy maker level; develop synergies between different sectors and different policies (eco-innovation, transports, tourism, agriculture) and finally to raise environmental sensibility for the Mediterranean area at European level.

The outcomes of this meeting have been taken into consideration when subsequently defining the objectives and the contents of the capitalisation process. The start up of concrete capitalisation activities was carried out in spring 2011. 

The overall objective of this process is to contribute to increase the impact of territorial cooperation projects in consistency with the programme goals. Moreover, the capitalisation shall contribute to integrate the MED Programme with ENPI CBC MED and IPA CBC programmes to reach coherence, to multiply effects through synergies and to to identify recommendations for mainstreaming at local and regional level, in a macro-regional strategy level, and in the perspective of the next programming period of the cohesion policy (2014-2020).

In concrete terms: what is the concept about?

The MED capitalisation concept includes the collection, analysis and dissemination of knowledge on good practices. Lessons learnt shall be integrated in mainstream programmes and policies. Thus it is based on the concept of good practices which can be defined as 'innovative projects and project elements/activities, having led to an actual change (effectiveness) that contributes to achieve the proposed objectives (results); they are transferable and replicable as well as sustainable and they have an impact on the policy environment (mainstreaming).'

The capitalisation of the Med Programme comprises four levels of analysis:

1. the project level (standard and strategic projects) for improving the quality of activities, outputs and results through lessons learnt

2. the thematic focus level (clusters of projects) for promoting the exchanges, transfers and convergences among the projects in view of identifying new and more strategic initiatives

3. the programme level in connection with ENPI CBC and IPA CBC for bridging projects and clusters and identify common activities

4. the policy level to identify recommendations for improving the synergy of the programmes for the next programming period 2014-2020. 

  

Good practises on what?

The good practices mentioned above will be identified according to the following eight key dimensions of capitalisation.

Partnership and key actors: inside the projects who are the partners and what are the capacities and competences to produce effective results, giving particular emphasis to the role of private actors.

Networking: it is the transnational added value of the projects, diverse partners works together in a transnational setting.

Innovation in terms of practices, outputs and results of the projects, financing, and creation of new political perspectives in the Mediterranean.

Mainstreaming: integration of project results into existing policy frameworks at diverse levels, with particular reference to convergence and regional competitiveness, as well as employment and environment programmes in the Euro-Med area.

Governance: multi-level and multi-actor mobilisation and influence for improving coherence, coordination and complementarity in policies, programmes and projects, achieving more results.

Sustainability: project continuity and/or duration of results over the end of the project.

Transferability: practices and their elements (activities and outputs) that can be implemented in different contexts .

Capitalisation itself may be considered as a dimension to be capitalised because of the necessity to create a common understanding on what it is and how it works, to exchange methodologies and experiences, and to promote synergies among projects.

Concentrating the analysis on the key dimensions will allow to contribute to the capitalisation process by: giving evidence to results in order to identify possible synergies among projects; to aggregate results at a larger scale and to asses to what extent single projects have contributed to achieve MED Programme objectives; drawing lessons for improving the quality of the projects and make recommendations for the future programming of the Programme. 

How to get involved?

The involvement of the diverse and different stakeholders in the capitalisation activities is a must.

During the last week of June 2011, four capitalisation workshops (one for each thematic priority) were carried out in Rome. The participation of project representatives to the process was high in quantity and quality and the exchange of information, opinions and suggestions was intense.

This first round of workshops was an important starting point for sharing the capitalisation methodology. Moreover it proofed to be useful for exchanging on  projects' capitalisation practices and approaches as well as on common problems and needs. Finally, the workshops resulted in first orientation for the definition of thematic clusters.

The workshops were - as a starting point - only offered to first call projects in an advanced stage. The upcoming seminars and capitalisation activities will involve all MED projects. In the next months, experiences will be exchanged among diverse stakeholders of the territorial cooperation through workshops, peer-reviews, case studies and specific interactions with ENPI MED CBC and IPA. These activities will stimulate the participation and a deep debate on the strategic issues of the territorial cooperation for improving its impact and its integration in local development plans as well as in Euro-Med policies. Capitalisation results could stimulate also the involvement and awareness raising of politicians at diverse levels and of key actors, for promoting their strategic commitment towards the Euro-Med territorial development.

A Capitalisation day will be organised in Marseille on November 30th, 2011. In order to facilitate clustering activities, a “matrix” is proposed. Projects can place themselves in these groups, or offer other groups that they might have already started with other MED projects.

.....................................................................CLASSICAL MED PROJECTS

COASTANCE project results and networking activities

The COASTANCE project developed regional action strategies for coastal zone adaptation to climate change. It promotes an integrated approach on different aspects (such as coastal risk assessment or coastal management) and proposes soft options, as beach nourishment, together with new policies implementation, to mitigate coastal risks and to adapt littorals to climate change effects. Concrete and transferrable results and outputs are:

- a model for forecasting submersion risk along the coast;

- a model to formulate coastal protection action plans and sediment management plans;

- guidelines for environmental assessment of coastal protection works, programme and management plans;

- guidelines for developing alternative future scenarios assisting decision making and planning processes.

Governance and mainstreaming

Concrete products developed (such as flood hazard maps or littorals protection planning tools) created a governance leverage effect and a lobbying to other levels of government and key actors. To give a few examples: The COASTANCE approach and its outputs resulted in a substantial change of perspectives in Remth, Cyprus and Crete - they are all introducing innovative sediments and coastal management plans. In Emilia-Romagna the outputs support the formulation of a new littoral management plan and of a new regional act concerning the regulation of dredging and nourishment interventions. In Andalusia the results are intended to be used to create lines of new mechanisms of public participation and to help to implement the Integrated Coastal Zone Management Regional Strategy.

The final deliverables, most of them presenting methodologies, long term planning instruments, technical and planning guidelines, will be adopted by the regional and state authorities for future projects, plans and model. The “guidelines on Environmental Impact Studies of coastal protection works/plans” will be promoted to be incorporated in the legal framework of each participating country/region. They all may represent new standards for coastal area adaptation, protection and management not only in the Mediterranean basin.

Networking

Exchange with the BEACHMED-e RFO (OBSEMEDI sub-project) including a network of 45 Mediterranean public structures dealing with coastal monitoring, is an essential step to reach a first set of relevant actors to transfer COASTANCE results. Moreover, the project developed synergies with the MAREMED project (MED Programme), with SHAPE (IPA Adriatic Programme), with RESMAR (Maritime Italy-France project), with MICORE project (7FP), with OURCOAST initiative, with PEGASO project (7FP) and CAMP Levante de Almeria (ICZM initiative of the Regional Activity Centre of the United Nations Environmental Programme). In most cases synergies are driven by a cluster of partners participating in different projects and developed through specific actions on shared topics and good practices.

Read more on www.coastance.eu

CATMED’S MAYORS PLATFORM ON SUSTAINABLE URBAN MODELS: A basis for capitalising on the results of cooperation projects in the Mediterranean

After two years of implementation, the project CATMED closed in July 2011 having reached manifold success stories. Firstly, the project partners have completed their mission and carried out the foreseen activities, such as:

-   The definition of a compact and complex urban model

-   The development of a common reference of twenty indicators for sustainable urban development

-   The update of these indicators that mobilised in a crosscutting way the partner cities’ technical services and the setting of a common GIS  tool

-   The organisation and facilitation of participatory processes in each city that brought together local actors involved in sustainable districts projects, previously selected.

Moreover, the mobilisation of local elected representatives to sign the Charter of Malaga reflects very well the dynamics the project has produced on a local and especially on a transnational scale. On 7th February 2011 in Malaga, the partner cities’ mayors committed themselves to continue, beyond the project end, their cooperation to promote sustainable urban models in the Mediterranean.

This means they will follow and deepen the existing approaches: updating indicators and following participative processes in each city. This reflects also the willingness to make other Mediterranean cities benefiting of the created experiences and tools. The platform will aim to promote their dissemination and the creation of new local dynamics for supporting sustainable urban models specifically adapted to the Mediterranean and the challenges these cities are facing such as climate change.

This implies a strong support from the elected representatives and their departments that will implement a shared program aiming at the reflection of the platform on sustainable urban models in cities of the Northern, but also the Southern Mediterranean.

This platform aims also at consolidating and capitalising on results of other cooperation projects in the Mediterranean.

This sharing of effort opens up new prospects for cooperation on the promotion of sustainable urban models.

For more information about joining this platform, please contact Sandra Marin programaseuropeos1@malaga.eu.

Check the CatMed website: www.catmed.eu

......................................................................STRATEGIC MED PROJECTS

Capitalisation approach of the strategic project MARIE

The  strategic project MARIE (Mediterranean Building Rethinking for  Energy Efficiency Improvement) running since April 2011 is carrying out its capitalisation approach mainly on two implementation levels: the MED and the regional level.

At MED level, the Associated Partners Platform (APP) will be the main tool for capitalisation. The APP is conceived as a Mediterranean Building Energy Efficiency (MEDBEE) market platform, where public and private organisations, programmes and projects will exchange and develop joint solutions and initiatives. More than 70 private companies, 10 public competent authorities and 5 NGO (especially including RECREE for the South Mediterranean countries) are counted among the APP.

It is worth to mention, that the APP gathers different programmes & projects, such as the IEE Programme (linked with the projects ODYSEE and MURE), the ENPI MED Programme (and the RELS project) and the MED Programme (through an specific agreement with the strategic project ELIH MED and networking activities with more than 14 other ongoing MED projects. Thus, the APP platform will ensure the sustainability of MARIE’s and other projects' results beyond their lifetime.

At regional level, the MARIE capitalisation actions are aiming to reach strong political commitment from regional competent authorities and stakeholders, taking part in the project. The main idea is to ensure the successful and pilot implementation of the MEDBEE Strategy, the main output of the project, in 9 MED regions. The most relevant elements that the MEDBEE Strategy will follow are:

BEE Innovative legislation framework;

BEE feasible financial schemes;

BEE effective market support measures.

Every year,  9 Regional Interest Groups RIG meetings, organised by one of the 9 regional MED authorities involved, will take place aiming to generate operational agreements towards the energy renovation of buildings (policy commitments) which will be implemented progressively at regional level.

Through interaction between the APP and RIG groups, the MARIE project ensures the implementation and continuation of the MEDBEE Strategy also after the closure of the MARIE project.

..................................................................................PROJECT CLUSTER

Joint activities organised by MED transport projects

FEPORTS, partner in several Med transport projects initiated a joint capitalisation conference which took place on 29th September 2011 in Valencia. The conference, entitled 'Transnational Cooperation in Ports and Intermodal Transport - Capitalisation Conference', brought together transport projects from the MED (TERCONMED, MEMO, TRANIST, PORTA, SecurMed Plus, MAREMED, Seatoland, Losamedchem, Backgrounds) and the SUDOE Programme to discuss and analyse results in the area:

Environment and Safety,

Transport and Logistics.

The interest in the conference from institutions within the Valencia Region was high and the conference was inaugurated by the Minister for Infrastructure, Territory and the Environment of the Generalitat Valenciana and various other senior figures of the regional government involved in European co-operation took part. There was also a delegation from the EU’s DG for Regional Policy and from the Joint Technical Secretariat of the MED Programme.

The most important conclusions to take from this conference were:  

-          There is great interest in the issues focused on at the conference;

-          Greater mutual knowledge of the different projects is needed, as the results of some could be used by others;

-          There is a need for greater networking in order to capitalise effectively on the results.  

The lectures given at the conference have been posted on the conference web site www.jornadacapitalizacion.feports-cv.org and this will be maintained for some time into the future.

The next Capitalisation Conference is due to take place at the same time as the final events of those projects finishing in 2012 – TERCONMED, for example, finishes in May or June of next year.  

For the transport field the MED Programme has thus already a group of projects that is closely working together exchanging on approaches and results (databases, pilot projects, software development, memorandum of understanding etc.). Within the programme capitalisation process, these networking activities will be enlarged integrating the transport projects of the second call.

 

Successful capitalisation is built on a well prepared communication strategy! Best practises from the projects CHORD, INNOVATE MED and SHIFT 

The project partners were convinced a strategic and well planned communication is as a basic pre-condition for capitalisation as well as the promotion of the project activities and results beyond the Mediterranean area in order to wider showcase the work carried out by the consortia. The challenge of this task was to work with different sort of messages to reach a wide range various target groups. To achieve this, the projects proceeded to make a selection of key messages according to the segmentation of the target audience.

The PP intended to address to local stakeholders from different multilevel layers - from tiny rural municipalities to potent regional entities - as well as to EU affairs professionals. Therefore they segmented the audiences very carefully in order to be able to customize the messages. The objective was to reach the different kind of users/beneficiaries with a clear and easy understandable concept summarizing the meaning and potential of the project.

New tools

To facilitate the comprehension of the project methodology and aims the PP designed graphic visual representations (Infographics or information graphics) that were published in selected media and distributed in strategic events and whose electronic version was available in the project website.

Web 2.0

As the project was developing, the PP noticed that due to the fast pace in the increasing relevance of new technologies and ICTs some of the activities included in the original communication plan were accusing a high degree of obsolescence. This fact made them reconsider, for instance, to replace the production of a promotional DVD containing a video on the project results with a customized video channel in platforms such as Vimeo or YouTube. At the same time they explored the project dissemination through social networks such as Facebook, Linked In and Twitter with very different results in each case.

Targeting specific EU policy makers

At EU level, the information flowed in a double way. In one hand, some of the consortia prepared common positions on specific topics related to their activities, such as EU Cultural Heritage Label, in order to participate in the consultation processes of the EU Institutions (EC, CoR, etc). On the other hand, user-friendly pieces of information were delivered to the consortia and local beneficiaries about EU activities (calls, consultations, reports, etc).
As a final activity, this double flow of information led to the organization of a joint final capitalization conference for the projects CHORD and INNOVATE MED that took place in the CoR in Brussels. The objective was to set the achievements of each project within the frame of the corresponding EU policies. In this case, it was remarkable the participation of high level speakers from DG EDUC and DG ENTR. The results of the two MED projects were disseminated to more than 300 regional offices and to an extensive contact data base of European organizations related to the subjects and with seat in the heart of the EU.

 

HOW TO CAPITALISE THE GOOD RESULTS OF THE MED PROJECTS IN OTHER MEDITERRANEAN AREAS?

Mercedes Acitores as Liaison Officer of the MED Programme with the ENPI CBC MED, got the chance to open the scope of the MED, inviting the ENPI projects partners to participate in next MED capitalisation process, during last 29th of September in FEPORTS capitalisation conference.

The question how we can transfer the best results of the MED projects outside the MED area is to involve ENPI CBC MED, structures such as INTERACT and using complementary financing tools.

Yes, inviting ENPI CBC MED project partners in the MED Capitalisation project considering the following rules:

ENPI CBC MED project partners can participate if:

They are new EU partners from MED eligible territories

New EU partners non MED eligible territories: YES up to 20% ERDF total budget of the project.

New partners from NON EU countries:

- With their own funds.

- Only relevant and punctual activities (EX trips and workshops).

- In terms of exchange of best practices. To be paid by EU partners.

- Also participating in next ENPI CBC MED call, to be launched the end of 2011.

Besides these options, the Liaison Offices and Interact will work together in order to do a joint exercise of capitalisation and developing synergies. There are already 12 ENPI CBC MED projects starting their activities and soon the rest of the projects of its first call will do too, after the strategic projects will initiate their activities, so comparing participation, themes, budgets and partners will be an interesting exercise to do, in order to see the complementarities of both programmes in the Mediterranean; ETC MED and Neighbourhood instrument ENPI CBC MED.

More info about ENPI CBC MED: www.enpicbcmed.eu.

More info about MED Liaison Office: click here or contact acitores_mer@gva.es